Slipper Day has grown into one of South Africa’s most recognised and impactful fundraising campaigns. We are proud to announce a partnership between Blu Label Media and Reach for a Dream 2026, an initiative created to raise funds and awareness for children fighting life-threatening illnesses.
This collaboration reflects a shared commitment to creating meaningful impact and connecting with communities across the country through the power of visibility, storytelling, and purpose-driven engagement. As part of this commitment, Blu Label Media dedicated its digital screen platforms to support the Reach for A Dream Foundation and amplify awareness for Slipper Day 2026. Reach for a Dream continues to inspire hope, courage, and joy in the lives of children and their families, reminding the nation that dreams truly matter.
As the Foundation’s largest annual fundraiser, Slipper Day brings together South Africans from all walks of life in a simple yet powerful act: wearing slippers in support of making dreams come true for children facing life-threatening illnesses.
Blu Label Media’s extensive media footprint and consumer reach across digital platforms positions the partnership to amplify awareness at scale and drive nationwide participation. Together, the collaboration aims to increase visibility for the campaign while inspiring South Africans to become part of a movement rooted in compassion, hope, and collective impact.
Slipper Day 2026 stickers were available nationwide through participating retail partners including Wimpy, Dis-Chem Pharmacies, Toys R Us South Africa, Crocs South Africa, The Crazy Store, and Krispy Kreme.
The campaign ran until 29 May 2026, inviting every South African to wear their slippers with pride and help turn dreams into reality.
