Transit media, particularly bus advertising, plays a pivotal role in South Africa’s dynamic advertising landscape.

For over a decade, Blue Label Media has been dedicated to enriching lives and communities. Founded 13 years ago, our journey began with the humble yet impactful initiative of selling advertising on recharge airtime vouchers.

Introduction Every successful journey begins with a single step, and for Blue Label Media, that step was taken on a bright morning as the company embarked on its first day. This blog will take you through the exhilarating experience of Blue Label Media’s Day One, as the team ventured into the world of...